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Sony, Microsoft step up fight with Wii



Sony announced a $399 PlayStation 3 for the US on Wednesday while Microsoft confirmed that it would launch a new $279 version of its Xbox 360.

The moves increased price competition with the Nintendo Wii in time for the crucial holiday season sales period.

The Wii remains the cheapest of the next-generation consoles at $250.

But Microsoft signalled that its Xbox 360 Arcade would be challenging the Wii for the new audience that Nintendo was bringing to gaming.

“Arcade becomes [for us] the ability to bring in a new set of audiences. They’re probably a little bit more casually focused, they’re looking for a new family experience or they’re more price focused,” Robbie Bach, head of Microsoft’s Entertainment and Devices division, told the Financial Times.

The $279 Arcade will include a wireless controller and casual games including Pac-Man, Uno and Luxor 2.

This entry was posted by David Choi, on Thursday, October 18, 2007. You can leave your response.

“Sony, Microsoft step up fight with Wii”
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