Nowadays, we always say something about Web 2.0. RSS, web pages for mobile, interactive marketing, etc. How about Marketing 2.0? Many long-time enterprises in the world- Microsoft, IBM, Walmart, McDonalds- have been spending so much money on marketing to boost their sales, to beat the expectations from the analysts in the past decades. Many academics believe that marketing is the key to the success of the business. However, Google, a start up back in 1995, seemed to break the rule.

Google has become a multi-billion enterprises in the world since its start-up stage with capital of $100,000 given by Andy Bechtolsheim, one of the founders of Sun Microsystems. Google has been expanding so fast that now it is everywhere on the web, from Search Engine to Gmail to Calender to Google Checkout. Blah blah blah. Despite exponentially increasing revenue driven by its main products, ads, Google itself ironically doesn't spend a lot on advertising. Google has already made itself not only one of the giant corporations, but also a everyday terminology that everyone uses. Let's google this. Let's google that. Simply by the word of mouth, as well as the power of World Wide Web, Google has achieved the level of accomplishment that other big companies - Microsoft, IBM, Yahoo, McDonalds - admires.

With Google as the main pioneer of Marketing 2.0, many giant and tiny companies are jumping into this huge ocean of advertising as you can see blogs, social networking sites and internet ads everywhere. Now, companies can have so many types of advertising on the web, such as the old-fashioned text ads, flash ads, and now video ads (Youtube ads hosted by Google). We can expect other players in the market will dive into this video ad markets soon.

That's the power of Marketing 2.0 (or I will call it "Google effect).

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David Choi

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This entry was posted by David Choi, on Tuesday, October 16, 2007. You can leave your response.